Yup, very similar concept. The only difference is that "work smarter, not harder" assumes you know what smarter is. "Work like a human" only assumes you do it different - not necessarily smarter all that time. That's the next step - if different worked better go with it, if it didn't don't do it that way again.
I like that concept, it’s a good analogy. Reminds me of something Michael always said about working in a warehouse: "Work smarter, not harder."